Most agency blogs are a scroll of 1,200-word posts titled “5 Ways To Boost Your Marketing ROI” that nobody asked for, nobody reads, and nobody links to. They exist to feed a keyword tool. You can tell, because they all sound the same.
This one isn’t that.
What you’ll find here
Short essays — usually under 800 words — on the actual work of running marketing inside a growth-stage company. Positioning decisions that matter. Retainer math that doesn’t. The weird economics of trying to hire a CMO in 2026. What changes when AI is actually in the workflow versus pinned to the wall as a buzzword.
We’ll also publish longer pieces occasionally — the five waves of technology adoption is the first one — when a topic deserves more than a blog post can hold.
What you won’t find
- Lists of “top tools” we don’t actually use.
- AI-generated summaries of things other people wrote.
- Anything with the word synergy in it.
Who this is for
Founders and operators of $2M–$20M companies who are making marketing decisions between board meetings and don’t have time for fluff. If you’ve ever read an agency blog and thought “this person has never run a P&L in their life,” we wrote this for you.
That’s it. Welcome.